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Last updated: By BasedLabs Team

Radio Commercial Maker

Generate broadcast-ready radio ads with AI voice talent, background music, and professional mixing in under 5 minutes. Perfect for local businesses, agencies, and stations needing 15, 30, or 60-second spots without studio costs.

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How to use Radio Commercial Maker

Steps to get you started in BasedLabs.

Step 1: Script Your Commercial for Optimal Timing

Step 1

Script Your Commercial for Optimal Timing

Word count determines delivery speed

Write 65-70 words for a 15-second spot, 75-85 words for 30 seconds, or 150-170 words for 60 seconds. Include your business name at least twice, a clear call-to-action, and avoid complex words that slow delivery. Use the built-in timing preview to ensure your script fits naturally without rushed pacing. Pro tip: Front-load your most important message in the first 5 seconds when listener attention is highest.

Step 2: Select Voice Talent and Music Pairing

Step 2

Select Voice Talent and Music Pairing

Match tone to your offer and audience

Choose from male, female, or conversational voices with demographics that mirror your target customer. Pair urgent, limited-time offers with upbeat, fast-paced voices and energetic music beds. For professional services like legal or medical, select authoritative voices with subtle, non-intrusive background music. Adjust the voice-to-music ratio using the mixer controls—typically -18dB to -24dB for music beds ensures voice clarity while maintaining production value.

Step 3: Export and Deliver to Stations

Step 3

Export and Deliver to Stations

Choose broadcast-compliant formats

Export your commercial as uncompressed WAV (44.1kHz/16-bit) for maximum station compatibility, or high-bitrate MP3 (320kbps) for digital delivery. Download the file with embedded metadata including your business name, spot length, and ISCI code if required. Most stations accept email delivery or FTP upload—include start and end dates for your flight schedule. Request a copy of the station's affidavit of performance to verify your spots aired as purchased.

Broadcast-Ready Audio Engineering

Every commercial automatically receives multi-band compression, EQ optimization, and loudness normalization to -16 LUFS broadcast standards. The AI applies de-essing to remove harsh sibilance, adds subtle reverb for vocal warmth, and ensures consistent volume levels throughout. Your spots sound identical to commercials produced in $500/hour studios, meeting technical specifications required by AM, FM, and streaming radio platforms.

Broadcast-Ready Audio Engineering - Feature illustration

Licensed Music Library for Commercial Use

Access hundreds of pre-cleared music beds spanning categories from corporate upbeat to emotional piano, rock energy to smooth jazz. All tracks include full commercial broadcast rights with no performance royalties (PRO-cleared), eliminating ASCAP/BMI fees. Each music bed includes 15, 30, and 60-second versions pre-timed with natural endings, plus instrumental stems if you need custom length variations for different station requirements.

Licensed Music Library for Commercial Use - Feature illustration

Multi-Format Campaign Versioning

Create multiple versions of your commercial with different voice talents, music selections, or script variations for demographic targeting across stations. Export the same core message in 15, 30, and 60-second formats to match different rate card options. The tool saves all project elements, allowing you to update pricing, locations, or offers and regenerate new spots in seconds rather than scheduling new studio sessions.

Multi-Format Campaign Versioning - Feature illustration

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