A solitary and melancholic polar bear, donning a vintage denim jacket and a well-worn baseball cap, slowly munches on a vegan burger with truffle fries. It's seated by the frost-covered window of an abandoned retro diner in the heart of New York City bathed in neon lights. The scene is captured in vivid, cinematic detail by the lens of Miles Aldridge, with the bear's reflective eyes gazing out at the bustling city that feels a world away.