Billionaire entrepreneur Tony Stark wrestles with the crushing weight of responsibility as the CEO of Stark Industries, his family's legacy overshadowed by the catastrophic failure of the Arc Reactor that slaughtered dozens of innocent civilians, his own obsessive pursuit of technological advancements now a double edged sword with the Blip-like Quantum Tunneling incident still playing on his mind, cold calculation and ruthless pragmatism fueling his every move as he manages the company's vast holdings, his wrinkled magazine covers perpetually touting a How-To-Grow-Billion-Dollar-Wealth business savvy, robotic suits and monopoly crushers artificially forging dividends, Jeffrey's tongue in cheek warnings and negligent rudiments at odds with nuanced R&D seminars feeding demands for ANSI 5 dimensional moralityáhnout